How To Build An Authentic, Engaging Culture [Infographic]


Last year “culture” was the most popular word of the year, according to Merriam Webster. It turns out there is value behind this buzzword because right now it’s the hottest topic in business. Per a recent Deloitte study, business leaders today rank company culture and engagement as their most important issue.

Alarms have sounded about declining employee engagement for years. Yet companies continue to struggle with unhealthy workplaces and the lack of trust and unhappiness that go along with them. In part, that’s because culture is slow to build and often hard to change. Every company is different, so it’s difficult to find a one-size-fits-all solution if you’re not taking the time to get to know your employees as real human beings. Put simply, the way people feel at work profoundly influences how they perform.

 The simplest way for an organization to take on this challenge is to put its people first. At Alpine, we are on a purpose-driven journey with people at the core of our business. Our PeopleFirst Culture Program sees a winning culture as one that builds high-performance teams comprised of engaged and purposeful people working toward a common goal. We don’t focus our teams on revenue or profit, but rather, place an emphasis on our mission and making a difference to our people.

The degree to which your people are engaged is the degree to which your strategy will come alive and positively impact your bottom line. Gallup’s meta-analysis of decades’ worth of research supports the link between engaged, purpose-driven people and business success, showing that highly engaged teams consistently fuel stronger performance in both individuals and organizations.

The single most important asset in your company is your people; all plans to move your business forward must start there. Check out the infographic below for easy and actionable tips to foster a healthy company culture that puts people first.